Business Mission Statement

Helpcakes is a cupcakes business that is here to help people internationally. Today, we are here for the victims in Typhoon. Our mission is to always provide what is needed and to care for those in need, we are a non-for-profit organization which means that what you spend with us gets sent to those in need.This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. The objectives for marketing are to get as much hype as we possibly can, we are a Las Vegas base company but are located throughout all Whole Foods locations worldwide. Our marketing technique is through social media as well as other platforms. We have set-up a Facebook page, as well as Twitter and Instagram. Social media is linked to both a younger and older generation and this is a great way to say who we are and why we are here. We have also been apart of a few local commercials that are broadcast with or without cable so people can hear about us. like Nike, outstanding marketing organizations employ strongly customer-driven marketing strategies and programs that create customer value and relationships. These marketing strategies and programs, however, are guided by broader company wide strategic plans, which must also be customer focused.

Week 10: EOC What are the benefits VS. the Features

The benefits for Helpcakes definitely have to stand out aside from other cupcakes. Our cupcakes are not only to help the victims in Typhoon, but also the fact that they are made with love. Are bakers love what they do, and eat what they love. They're objective is to make every single "Helpcake" to perfection and absolutely delicious. The benefit will be homemade, fresh daily and straight from the oven. Just like mom and grandma made them. They are made from scratch, so no need to wonder about any secret ingredients, as a matter of fact, join the fun and help us bake some. You, as a parent will know how they are made and why our Helpcakes will be better then the rest. Super Fresh , Super Delicious, and a million times of Care.

Week 9: 3 Mission Statements

Week 8 EOC: Creative Content

The Creative content for our business is being able to advertise to people through the ads at Whole Goods and billboards. The reason i decided to go through these options is because I have noticed more advertising through this then commercials. The creative content of the ads will be displayed inside Whole Foods with different ads with cupcakes and the Philippines. I want to be able to show our company's cause. Show that we care and make it appealing to customers. Have a cupcake and help a life. I was thinking on have an ad with just the Philippines flag on it and making the statement about how buying the cupcakes can help Typhoon. Also, I had in mind doing a billboard with just cupcakes nicely done with wording stating the cause.

Week 7: The Pitch

HELPCAKES

Have you heard of the Philippines tragic incident in Typhoon? Do you have a family member or a friend that was apart of this horrible situation. Would you like to be able to help them out but just don't know how? With our helpcakes you can. We have made some fresh, delicious cupcakes that come in two flavors, Chocolate and Cinnamon packed in a little box shaped as a house, the helpcakes come in a group of four and are only sold at Whole Foods all around the states. Half of all profits will be donated to the Philippines to help them with food, shelter, clothing, or anything else that they may need. So have a yummy cupcake and help a life in need. 

Week 6 EOC: Me X 3

Three products that define me are clothing (fashion), home decor, and my cellphone. The reason why these products define me are because not only am I the head of my household, but I am also a women. A fashionable one must I say. The reason why fashion defines me is because I love clothes, I may not have designer brands but I do have my own style, I may not have a huge closet but I am able to make multiple statements in my attire. Fashion is very important to me, hence I am going to college to learn more about it but I also enjoy how clothes makes me feel, it makes me feel beautiful, and if i feel beautiful I look great. Home decor is HUGE in my life, I do live on my own and I love having my home as presentable as possible, I love decorating my walls, buying things that make my home look good, accessorizing with colors and pictures. As a fashion individual, why wouldn't I want my home to be fashionable as well. It is the place I spend most of my time in. Now, last but not least, my cellphone. My cellphone is my number one fan, I carry it with me everywhere, its never a few feet away from me. Technology is becoming a great part of the world, I don't carry a laptop with me everywhere since it's not as small as I would like it to be, but a cellphone does exactly what I need to in order to keep connected.

Week 5 EOC: Social Networks and Job Hunting

More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena. With this being said, Facebook has impacted everyone, just yesterday Facebook stocks grew and its going to continue to grow in the next few years. Facebook isn't going anywhere, and it's pretty smart if companies want to do hiring through a Facebook platform. Other sites are helpful in finding information and attaching resumes but people are connecting through social medie these days as well as seeing promotions on Facebook.  Others note that while LinkedIn contains a more comprehensive résumé database,candidates tend to value referrals from their connections on Facebook more. Facebook is letting people connect with celebrities, managers, and all type of people that can provide opportunities, just by liking a company's Facebook page, you now have access to this companies post rather then being connected by logging onto their website. "While I wish every company used Monster, social is a solution that many people are using," he said.