Thursday, October 10, 2013

Week 2 EOC: Boston Consulting Group - Video Games



  • Cash cows  XBOX ONE, WII, and Playstation typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring, in a "mature" market, and every corporation would be thrilled to own as many as possible. The reason why they are cash cows is because their growth is still continuing. There are families that enjoy having these system in their homes, I personally own all 3. They are also in this category because at the moment its the best thing until a new product comes along, like the PS4 as well as the new XBOX. Where your experience is custom tailored to you. And the entertainment you love is all in one place. Welcome to the all-in-one, Xbox One.
  • Dogs: Nintendo U and PC games are units with low market share in a mature, slow-growing industry. These units typically "break even", generating barely enough cash to maintain the business's market share.They are in this category because even though the Wii U is about a year old, its not doing as well as other concoles, they are not appealing, they are not advertising, if anything the only time I actually heard about the Wii U was in the holiday season last year. PC games have tremendously lost its value, people are not intuned to the type of game play anymore, with comsoles, and phone games we now only use our PC's for internet use. 
  • Question marks  Android games and online games (also known as problem children) are business operating in a high market growth, but having a low market share. They are a starting point for most businesses. These are questions for me because the phone is becoming more popular by the minute, its already as popular as it could get but android games do not have a huge selection as the Iphone, so it could succeed or crash. Online gaming has positive sides, there are a few fames out there that are extremely popular, ex: Minecraft.
  • Stars Phone games, free games, Playstation 4  are units with a high market share in a fast-growing industry. They are successful question marks and become a market leader in a high growth sector.  Because the phone has become extremely popular, some games are free and others really cheap that are appealing to buy, they are games to pass time for a few minutes as well as to keep children entertained in some situations. The Playstaion 4 is having some really cool features that differentiate between the PS3, hence makes people want to buy it, its adapting to the new world of technology that will make people want it. 


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