Implementation Evaluation Control

Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing Implementation  is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how. HelpCakes company will makes these actions by following are business plan, we will have set goals that the company will be able to accomplish with the help of marketing as well as word of mouth. We are very hopeful that our cupcakes will speak for itself, not only the taste, but also our ethics and the reasoning behind why we started this company. For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results. With budgets, we can compare planned expenditures with actual expenditures for a given week, month, or other period. Schedules allow us to see when tasks were supposed to be completed and when they were actually completed. Performance standards track the outcomes of marketing programs to see whether the company is moving toward its objectives.

Price

I thoroughly thought of what the price of the cupcakes will be, I wanted it to be a fair price within Whole Foods, and they can't be to cheap because cheap doesn't always mean quality, and to expensive can be non-appealing to the customer. Price for the Helpcakes will start at $15 for a box of four. Our product will be edible and people can buy the product and be happy with it, its a portion where a family can share and enjoy together knowing that they have done something good.  Thus, whereas marketers see themselves as selling products, customers see themselves as buying value or solutions to their problems. And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product. 

Promotion

Many companies follow the selling concept, which holds that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort. In order for our company to obtain customers, we will be under going a very aggressive approach. We will get our name our through radio ads and TV commercials. We believe this approach will be very beneficial to our product. We will also be handing out free cupcakes in the first week of distribution within Whole Foods, customers can have a sample while they shop so they can decide on buying our products. We want to educate and inform the public what are cause is and what they can do to help the victims in the Philippines as well.   

Distribution

 Activities such as consumer research, product development, communication, distribution, pricing, and service are core marketing activities.We have chosen to go with Selective Distribution which is a small number of retail outlets that are chosen to distribute the product.Whole Foods is the retail store that will be selling our Helpcakes, you can attain these treats at any Whole Foods around the Las Vegas area. Our packaging will take a hold of 4 cupcakes. It will be very similar to a small house that will have different colors all around and represent the fact that we are helping the Philippines. The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency. This concept is one of the oldest orientations that guides sellers.  

Product

We will be having two flavors for our Helpcakes which well be Cinnamon and Chocolate. Marketers want to develop unique market positions for their products. If a product is perceived to be exactly like others on the market, consumers would have no reason to buy it. Whole Foods has a few options for cupcakes, but nothing like what we have in mind. There cupcakes seem to be a bit dull and small which will not compare to what we will be offering. Our cupcakes will be medium size portions of fun as well as deliciousness in our tummys. Our chocolate cupcakes will be about the same size, with the Philippines flower known as a sampaguita. Our vision for this cupcake will be a chocolate cupcake with edible pearls, with a sampaguita on top. We want our cupcakes to represent who we are helping and have a meaning. Success comes not just from what products you offer customers, or from the prices you charge. It comes from offering the combination of products and prices that produces the greatest customer value—what customers get for the prices they pay.  

Target Market Strategy

The first four steps of the marketing process focus on creating value for customers. The company first gains a full understanding of the marketplace by researching customer needs and managing marketing information. There are over 1 million likes on Facebook that love cupcakes alone. Our marketing strategy will definitely be a success. Cupcakes have been trending for a few years now, with various types of shows. We know that the market is there, we just need to know how to market our customers. We know that our customers will be women, all kind of women whether they are mothers, stopping by to do some quick grocery shopping and buy a few treats for their home. Narrowing down our focus to one specific demographic gives potential customers a reason to notice who we are. If prices are low and understandable the consumer looks at price as being the motivator. After deciding on its overall marketing strategy, the company is ready to begin planning the details of the marketing mix, one of the major concepts in modern marketing. 

SWOT Analysis

STRENGTHS- Our company strengths will be the taste of our cupcakes, we know they will be filled with deliciousness. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats.  Another strength will be what type of company we are, We understand that people  will adapt well to our mission and will also try to do something for the people in Typhoon.
 WEAKNESSES-  Our weaknesses will have to be our branding and reputation because we are a new company, and we are not sure how people will act to our company. There are plenty of cupcakes brand with loyal customers, we will just have to learn how to achieve loyal customers and people that would love to try something new.
OPPORTUNITIES- The opportunity that our business will gain will be definitely getting our name known, once we have our name out there, we will be able to provide  help internationally and hopefully branch out to other markets rather then just being limited to Whole Foods.“Growth is pure oxygen,” states one executive. “It creates a vital, enthusiastic corporation where people see genuine opportunity.” At the same time, a firm must be careful not to make growth itself an objective. The company’s objective must be to manage “profitable growth.”  
THREATS- Helpcakes threats are all baked goods inside Whole Foods, whether they are cookies, cakes, and even other type of cupcakes. There is also the chance that people won't like the cupcakes we are offering and are probably looking for red velvet and vanilla. We are limited to our flavors.