Activities such as consumer research, product development, communication, distribution, pricing, and service are core marketing activities.We have chosen to go with Selective Distribution which is a small number of retail outlets that are chosen to distribute the product.Whole Foods is the retail store that will be selling our Helpcakes, you can attain these treats at any Whole Foods around the Las Vegas area. Our packaging will take a hold of 4 cupcakes. It will be very similar to a small house that will have different colors all around and represent the fact that we are helping the Philippines. The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency. This concept is one of the oldest orientations that guides sellers.
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