Target Market Strategy

The first four steps of the marketing process focus on creating value for customers. The company first gains a full understanding of the marketplace by researching customer needs and managing marketing information. There are over 1 million likes on Facebook that love cupcakes alone. Our marketing strategy will definitely be a success. Cupcakes have been trending for a few years now, with various types of shows. We know that the market is there, we just need to know how to market our customers. We know that our customers will be women, all kind of women whether they are mothers, stopping by to do some quick grocery shopping and buy a few treats for their home. Narrowing down our focus to one specific demographic gives potential customers a reason to notice who we are. If prices are low and understandable the consumer looks at price as being the motivator. After deciding on its overall marketing strategy, the company is ready to begin planning the details of the marketing mix, one of the major concepts in modern marketing.