Product

We will be having two flavors for our Helpcakes which well be Cinnamon and Chocolate. Marketers want to develop unique market positions for their products. If a product is perceived to be exactly like others on the market, consumers would have no reason to buy it. Whole Foods has a few options for cupcakes, but nothing like what we have in mind. There cupcakes seem to be a bit dull and small which will not compare to what we will be offering. Our cupcakes will be medium size portions of fun as well as deliciousness in our tummys. Our chocolate cupcakes will be about the same size, with the Philippines flower known as a sampaguita. Our vision for this cupcake will be a chocolate cupcake with edible pearls, with a sampaguita on top. We want our cupcakes to represent who we are helping and have a meaning. Success comes not just from what products you offer customers, or from the prices you charge. It comes from offering the combination of products and prices that produces the greatest customer value—what customers get for the prices they pay.