Thursday, December 5, 2013

Business Mission Statement

Helpcakes is a cupcakes business that is here to help people internationally. Today, we are here for the victims in Typhoon. Our mission is to always provide what is needed and to care for those in need, we are a non-for-profit organization which means that what you spend with us gets sent to those in need.This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. The objectives for marketing are to get as much hype as we possibly can, we are a Las Vegas base company but are located throughout all Whole Foods locations worldwide. Our marketing technique is through social media as well as other platforms. We have set-up a Facebook page, as well as Twitter and Instagram. Social media is linked to both a younger and older generation and this is a great way to say who we are and why we are here. We have also been apart of a few local commercials that are broadcast with or without cable so people can hear about us. like Nike, outstanding marketing organizations employ strongly customer-driven marketing strategies and programs that create customer value and relationships. These marketing strategies and programs, however, are guided by broader company wide strategic plans, which must also be customer focused.

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