Promotion

Many companies follow the selling concept, which holds that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort. In order for our company to obtain customers, we will be under going a very aggressive approach. We will get our name our through radio ads and TV commercials. We believe this approach will be very beneficial to our product. We will also be handing out free cupcakes in the first week of distribution within Whole Foods, customers can have a sample while they shop so they can decide on buying our products. We want to educate and inform the public what are cause is and what they can do to help the victims in the Philippines as well.