SWOT Analysis

STRENGTHS- Our company strengths will be the taste of our cupcakes, we know they will be filled with deliciousness. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats.  Another strength will be what type of company we are, We understand that people  will adapt well to our mission and will also try to do something for the people in Typhoon.
 WEAKNESSES-  Our weaknesses will have to be our branding and reputation because we are a new company, and we are not sure how people will act to our company. There are plenty of cupcakes brand with loyal customers, we will just have to learn how to achieve loyal customers and people that would love to try something new.
OPPORTUNITIES- The opportunity that our business will gain will be definitely getting our name known, once we have our name out there, we will be able to provide  help internationally and hopefully branch out to other markets rather then just being limited to Whole Foods.“Growth is pure oxygen,” states one executive. “It creates a vital, enthusiastic corporation where people see genuine opportunity.” At the same time, a firm must be careful not to make growth itself an objective. The company’s objective must be to manage “profitable growth.”  
THREATS- Helpcakes threats are all baked goods inside Whole Foods, whether they are cookies, cakes, and even other type of cupcakes. There is also the chance that people won't like the cupcakes we are offering and are probably looking for red velvet and vanilla. We are limited to our flavors.