I thoroughly thought of what the price of the cupcakes will be, I wanted it to be a fair price within Whole Foods, and they can't be to cheap because cheap doesn't always mean quality, and to expensive can be non-appealing to the customer. Price for the Helpcakes will start at $15 for a box of four. Our product will be edible and people can buy the product and be happy with it, its a portion where a family can share and enjoy together knowing that they have done something good. Thus, whereas marketers see themselves as selling products, customers see themselves as buying value or solutions to their problems. And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product.
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