Implementation Evaluation Control

Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing Implementation  is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how. HelpCakes company will makes these actions by following are business plan, we will have set goals that the company will be able to accomplish with the help of marketing as well as word of mouth. We are very hopeful that our cupcakes will speak for itself, not only the taste, but also our ethics and the reasoning behind why we started this company. For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results. With budgets, we can compare planned expenditures with actual expenditures for a given week, month, or other period. Schedules allow us to see when tasks were supposed to be completed and when they were actually completed. Performance standards track the outcomes of marketing programs to see whether the company is moving toward its objectives.