Objectives

The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each. Then, within each business unit, more detailed planning takes place. The major functional departments in each unit—marketing, finance, accounting, purchasing, operations, information systems, human resources, and others—must work together to accomplish strategicobjectives. Our companies objective is to create as much clientele as we can, the more customers we are able to achieve, the more money we have to donate. Our main goal is to produce enough money to help the people in Typhoon. We want the victims to be safe and taken care of. Not only do we want to achieve money, but we also want our customers to have an amazing experience, if they are giving, we want to give to them as well. It is in fact, the least we can do. We love our customers, and we want our customers to love us. An effective marketing program blends all of the marketing mix elements into an integrated marketing program designed to achieve the company’s marketing objectives by delivering value to consumers. We also need to have objectives within our marketing technique, if we are able to intrigue customers through are marketing program, we know we are doing the right thing. We want our customers to see our commercials and say wow, I would love to be apart of that.